Vita Coco Review: September 2016
The Vita Coco brand was founded ten years ago by childhood friends Mike Kirban and Ira Liran. A chance encounter with two young Brazilian women, during a dining outing in a New York City Bar, revealed how coconut water was a real trend. Several plane tickets to Brazil and a few months later and the Vita Coco brand was born. Now a successful global brand with celebrity followings such as Madonna, Matthew McConaughey, and Rihanna! Vita Coco respect mother nature by resourcefully using every part of the coconut and are an ethical brand that have committed to giving back to the communities that help to produce these Coconutty concoctions.